E CHOUPAL CASE STUDY

E CHOUPAL CASE STUDY

ITC also uses e-Choupal as a medium to advertise consumer products. Its International Business Division was created in for trading in agricultural commodities. Copyright The DeSai Group. The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

How do we know it is effective? Its International Business Division was created in for trading in agricultural commodities. Privacy Policy Designed by Smitinfotech. ITC also uses e-Choupal as a medium to advertise consumer products. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

Case Studies – ITC eChoupal

By providing information on weather and scientific farming methods, and s supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

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ITC also uses e-Choupal as a medium to advertise consumer products. How do we know when we achieve our goals?

Copyright The DeSai Group. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. Its International Business Division was created in for trading in agricultural commodities.

e choupal case study

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

Why is it Innovative. The e-Choupals are operated by a sanchalak operator casee, who also doubles up as an ITC salesman. It was also designed to play coupal role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

ITC gains as intermediaries are removed, and transportation costs decrease. This can be exchanged for other ITC products.

Case Studies

How do we know it is effective? The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

  PANIMULA NG THESIS TUNGKOL SA PANINIGARILYO

e choupal case study

Farmers using e-Choupal on an average receive 2. Privacy Policy Designed by Smitinfotech.

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. They also handle the physical transportation of the goods and earn a commission on it. Kiler Questions Who could create more value with choupzl customer base than we can?

e choupal case study