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  <title>Good PR</title>
  <subtitle>Good PR covers the PR industry as it really is — placement scams and fake Forbes features, the toxic backlink market, honest strategy and personal brand building — with evidence first.</subtitle>
  <link href="https://goodpr.me" rel="alternate" type="text/html" />
  <link href="https://goodpr.me/atom.xml" rel="self" type="application/atom+xml" />
  <id>https://goodpr.me/</id>
  <updated>2026-09-01T04:21:33.854Z</updated>
  <entry>
    <title>The EU AI Act&apos;s Transparency Rules Now Apply: Every AI-Made Ad Asset Needs a Label</title>
    <link href="https://goodpr.me/marketing-news/eu-ai-act-ad-transparency/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/marketing-news/eu-ai-act-ad-transparency/</id>
    <summary><![CDATA[From Aug 2, 2026, EU AI Act Article 50 requires visible deepfake labels and AI disclosures — duties sit with brands as deployers. What marketing teams…]]></summary>
    <published>2026-08-10T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Monica Cummings</name>
    </author>
  </entry>
  <entry>
    <title>KitKat x Burson Take the PR Grand Prix at Cannes Lions 2026</title>
    <link href="https://goodpr.me/pr-news/cannes-lions-2026-pr-grand-prix-kitkat-burson/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/pr-news/cannes-lions-2026-pr-grand-prix-kitkat-burson/</id>
    <summary><![CDATA[Burson's KitKat campaign won the PR Grand Prix at Cannes Lions 2026 (June 22-25). What the PR Lions results say about earned media's creative convergence.]]></summary>
    <published>2026-08-05T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Jay Douglas</name>
    </author>
  </entry>
  <entry>
    <title>The Annual Personal Brand Audit: A Framework That Takes One Afternoon</title>
    <link href="https://goodpr.me/personal-brand/personal-brand-audit-framework/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/personal-brand/personal-brand-audit-framework/</id>
    <summary><![CDATA[A five-layer audit — stranger test, claims, proof freshness, network, economics — you can run in one afternoon to catch brand drift before the market does.]]></summary>
    <published>2026-08-01T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Colin Reyes</name>
    </author>
  </entry>
  <entry>
    <title>The Link Price Ladder: Four Rungs, One Invoice, and What Each Rung Actually Survives</title>
    <link href="https://goodpr.me/backlinks/link-price-ladder-breakdown/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/backlinks/link-price-ladder-breakdown/</id>
    <summary><![CDATA[From earned editorial to network inventory: the money trail at each rung, the price anomalies that expose pretending, and the survival math for buyers.]]></summary>
    <published>2026-07-27T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Michael Hayes</name>
    </author>
  </entry>
  <entry>
    <title>Four Layers, 95% Markup: How Reseller Chains Launder Placement Scams Into &apos;Strategy&apos;</title>
    <link href="https://goodpr.me/scams/pr-reseller-markup-scam/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/scams/pr-reseller-markup-scam/</id>
    <summary><![CDATA[How placement desks, resellers, and consultants stack markups on paid inclusions — and the chain questions that reveal what you are actually buying.]]></summary>
    <published>2026-07-23T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Jay Douglas</name>
    </author>
  </entry>
  <entry>
    <title>The $10.5 Billion World Cup: Record Ad Spend, Sobering Viewership Data</title>
    <link href="https://goodpr.me/marketing-news/world-cup-2026-ad-spend/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/marketing-news/world-cup-2026-ad-spend/</id>
    <summary><![CDATA[WARC pegs World Cup 2026 ad impact at $10.5B, yet 75%+ of campaigns missed viewership goals. What record spend and underdelivery teach event marketers.]]></summary>
    <published>2026-07-18T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Monica Cummings</name>
    </author>
  </entry>
  <entry>
    <title>Nineteen Days to Article 50: What the EU AI Act&apos;s Transparency Rules Mean for PR</title>
    <link href="https://goodpr.me/pr-news/eu-ai-act-article-50-pr-transparency/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/pr-news/eu-ai-act-article-50-pr-transparency/</id>
    <summary><![CDATA[Article 50 of the EU AI Act applies August 2, 2026: synthetic content labeling, deepfake disclosure and human-review rules for public-interest text…]]></summary>
    <published>2026-07-14T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Jay Douglas</name>
    </author>
  </entry>
  <entry>
    <title>Personal Brand SEO: Being Findable When Someone Googles Your Name</title>
    <link href="https://goodpr.me/personal-brand/personal-brand-seo-guide/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/personal-brand/personal-brand-seo-guide/</id>
    <summary><![CDATA[Audit what search and AI assistants say about you, build entity consistency and corroboration depth, and push down stale results — a full system for name…]]></summary>
    <published>2026-07-09T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Colin Reyes</name>
    </author>
  </entry>
  <entry>
    <title>The Honest ROI Math of White-Hat Links: $10,000 In, Four Revenue Paths Out</title>
    <link href="https://goodpr.me/backlinks/white-hat-link-roi-math/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/backlinks/white-hat-link-roi-math/</id>
    <summary><![CDATA[Cost per link, four revenue paths, and the payback curve that most budgets abandon at month nine — white-hat link building modeled on public numbers.]]></summary>
    <published>2026-07-05T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Michael Hayes</name>
    </author>
  </entry>
  <entry>
    <title>The Automated Placement Factory: AI-Generated &apos;Coverage&apos; on Sites Nobody Reads</title>
    <link href="https://goodpr.me/scams/ai-generated-coverage-scam/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/scams/ai-generated-coverage-scam/</id>
    <summary><![CDATA[Inside the automated pipeline that mass-produces fake media placements for pennies — and the three provenance questions that expose it in minutes.]]></summary>
    <published>2026-06-30T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Jay Douglas</name>
    </author>
  </entry>
  <entry>
    <title>UK Ad Spend Beat Its Own Forecast: Q1 2026 Up 9.3% to £11.7 Billion</title>
    <link href="https://goodpr.me/marketing-news/uk-ad-spend-q1-2026/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/marketing-news/uk-ad-spend-q1-2026/</id>
    <summary><![CDATA[AA/WARC's April 30, 2026 report: UK ad investment up 9.3% in Q1, ahead of forecast; FY2026 projected at £50.5bn. Where the growth sits and what it means.]]></summary>
    <published>2026-06-25T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Monica Cummings</name>
    </author>
  </entry>
  <entry>
    <title>Cision&apos;s 2026 State of the Media: Journalists Get 151+ Pitches a Week — and Still Need PR</title>
    <link href="https://goodpr.me/pr-news/cision-state-of-media-2026/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/pr-news/cision-state-of-media-2026/</id>
    <summary><![CDATA[Cision's May 13, 2026 survey: 66% of journalists rely on PR for story ideas while pitch volume hits records and fact-checking tops newsroom worries.]]></summary>
    <published>2026-06-21T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Jay Douglas</name>
    </author>
  </entry>
  <entry>
    <title>Credentials vs Proof of Work: What Actually Qualifies You in 2026</title>
    <link href="https://goodpr.me/personal-brand/credentials-vs-proof-of-work/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/personal-brand/credentials-vs-proof-of-work/</id>
    <summary><![CDATA[Why certificates lost their signaling power, what counts as checkable proof of expertise, and a 5-step system to assemble a proof stack that convinces…]]></summary>
    <published>2026-06-16T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Colin Reyes</name>
    </author>
  </entry>
  <entry>
    <title>Disavow: The Tool Google Says You Almost Never Need — and an Industry Sells Monthly</title>
    <link href="https://goodpr.me/backlinks/disavow-tool-real-utility/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/backlinks/disavow-tool-real-utility/</id>
    <summary><![CDATA[What Google's documentation says about disavowing links, the two legitimate use cases, and the four-question test before uploading a file.]]></summary>
    <published>2026-06-12T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Michael Hayes</name>
    </author>
  </entry>
  <entry>
    <title>The $8,000 Podcast Slot: Pay-to-Play Shows and the Manufactured Audience</title>
    <link href="https://goodpr.me/scams/pay-to-play-podcast-scam/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/scams/pay-to-play-podcast-scam/</id>
    <summary><![CDATA[How pay-to-play shows inflate audiences with download farms and network math — and the verification checklist before you pay for a slot.]]></summary>
    <published>2026-06-07T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Jay Douglas</name>
    </author>
  </entry>
  <entry>
    <title>Google&apos;s Shopping Ads Political Content Rules Tighten: Verification Now Required</title>
    <link href="https://goodpr.me/marketing-news/google-shopping-political-ads/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/marketing-news/google-shopping-political-ads/</id>
    <summary><![CDATA[From April 16, 2026, Shopping ads with political content require election advertiser verification in nine countries. What merchants must do — and by when.]]></summary>
    <published>2026-06-03T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Monica Cummings</name>
    </author>
  </entry>
  <entry>
    <title>Weber Shandwick Sweeps PRWeek Global Awards 2026 With Eight Wins, Including Best Agency</title>
    <link href="https://goodpr.me/pr-news/prweek-global-awards-2026-weber-shandwick/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/pr-news/prweek-global-awards-2026-weber-shandwick/</id>
    <summary><![CDATA[Weber Shandwick took eight wins including Best Agency at PRWeek Global Awards 2026 in London on May 13 — the first post-merger awards cycle for the IPG…]]></summary>
    <published>2026-05-29T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Jay Douglas</name>
    </author>
  </entry>
  <entry>
    <title>After HARO: Where Source Requests Actually Live Now</title>
    <link href="https://goodpr.me/personal-brand/after-connectively-source-platforms/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/personal-brand/after-connectively-source-platforms/</id>
    <summary><![CDATA[Connectively (ex-HARO) shut down in December 2024. The 2026 map of successors — SOS, Qwoted, Featured — and a system for getting quoted in the splintered…]]></summary>
    <published>2026-05-25T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Colin Reyes</name>
    </author>
  </entry>
  <entry>
    <title>Digital PR vs Purchased Links: A Three-Year Ledger of the Same $180,000</title>
    <link href="https://goodpr.me/backlinks/digital-pr-vs-bought-links/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/backlinks/digital-pr-vs-bought-links/</id>
    <summary><![CDATA[Same budget, opposite assets: survival rates, compounding effects, and the procurement metrics that keep the purchased-link market alive.]]></summary>
    <published>2026-05-20T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Michael Hayes</name>
    </author>
  </entry>
  <entry>
    <title>Letters From a Newsroom That Doesn&apos;t Exist: The Spoofed-Media Phishing Economy</title>
    <link href="https://goodpr.me/scams/fake-newsroom-email-scam/" rel="alternate" type="text/html" />
    <id>https://goodpr.me/scams/fake-newsroom-email-scam/</id>
    <summary><![CDATA[Three fake-newsroom attack patterns and the verification discipline — domain checks, callbacks, no-attachment rules — that stops them.]]></summary>
    <published>2026-05-16T04:00:00.000Z</published>
    <updated>2026-09-01T03:55:00.693Z</updated>
    <author>
      <name>Jay Douglas</name>
    </author>
  </entry>
</feed>