CASE STUDY ITC E CHOUPAL

CASE STUDY ITC E CHOUPAL

Further, for a small rich segment of the farming community, this platform could be used by research institutions, national and international, to provide consultancy in the form of improved and scientific approach to farming in the form of irrigation, seeds or other services. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. ITC also uses e-Choupal as a medium to advertise consumer products. Indian Institute of Managemet, Ahmedabad. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. However, ITC aggressively pursued the idea of setting up the e-choupal by convincing the political establishment and bureaucrats of the fact the farmers will be better placed as a group and it will lead to greater and equitable prosperity among the farmers. Skip to main content.

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. ITC also created a system for the famers to register their complaints or any grievances that they had with the process in place. The centre can also be use to draw people closer to each other, reducing any level of animosity and hatred and encourage them to work together for the benefit of the entire farming community as a whole and toghther. However, ITC aggressively pursued the idea of setting up the e-choupal by convincing the political establishment and bureaucrats of the fact the farmers will be better placed as a group and it will lead to greater and equitable prosperity among the farmers. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. Copyright The DeSai Group.

Case Studies

There were suspicions by some farmers as to the intent of ITC but with time the farmers appreciated the investment company made in the form of installing technology and ultimately understood the benefits that technology presented their lives with as they could get live quotes at choupla markets for their produce.

ITC had to overcome all these challenges and it did so by setting up solar batteries at various locations to recharge the batteries. Additionally e-choupal supports best farming practices and methods among the farmers by training each farmer to use the internet facilities in their search for finding the best price available for their produce apart from mandis, they were also taught to use a site dedicated especially for the farmers www. Remember me on this computer. Further, for a small rich segment of the farming community, this platform could be used by research institutions, national and international, to provide consultancy in the form of improved and scientific approach to farming in the form of irrigation, seeds or other services.

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This also chopual indirect benefits to the chhoupal reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. One of the essential barriers for ITC was that the regulatory practices in place then by the Agriculture Produce Marketing Committee Act that prohibited the purchase of specified commodities from other sources than the government designated mandis.

Simultaneously, using this value chain to channel and direct other essential interests of the farmers in the form of retail products, banking and information services.

(DOC) E-CHOUPAL PROJECT BY ITC – Motivation, Principles and Barriers | Manhar Singh –

The biggest challenge and barrier was to make people familiar with the concept of internet and World Wide Web, which then itself was in the nascent stages of development. As part of chouoal revolutionary initiative, it took the concept of choupal one step further, which traditionally meant meeting of farmers in an open space to discuss ideas and knowledge, and, instead, installed computer with internet connectivity through satellite technology and solar power in such meeting points in every village in Madhya Pradesh, a central state in India, and connected every village itcc this way which famously came to be known as e- choupal centers.

Casf also created a system for the famers to register their complaints or any grievances that they had with the process in place. Click here to sign up. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

case study itc e choupal

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

If the farmer finds the quote attractive, he studg take the produce to an ITC collection centre and receive payment within two hours.

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce csse. It can be used a channel to increase the level of depressed rate of literacy in the rural areas. It could serve both the company and the farmers. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. A more direct contact with the farmer had more control over the quality of product it sourced. The channel dtudy also cxse to be use as a route for directing services in the form of FMCG, banking, insurance for farmers and creating a sort of an information pool among the farmers which would ultimately be able to integrate d areas into large corporate markets, which would go a long way in improving the earnings, and as well as the quantity and quality of consumption in the rural areas.

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Its International Business Division was created in for trading in agricultural commodities. How do we know it is effective?

As a result, number of states made a provision of setting up of such business models and also actively encouraged coupal practices among the large industrial organization. It has empowered the community in creating a resource mechanism that has given farmers necessary understanding that market led business model can have the positive impact upon the output and their efficiency.

They also handle the physical transportation of the goods and earn a commission on it. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

cuoupal

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. Privacy Policy Designed by Smitinfotech.

Case Studies – ITC eChoupal

Help Center Fase new research papers in: The user would pay for the information by experts and would make ITC more responsible, accountable and professional since the information is being bought. The web site was created to be a tool to assist the farmers and used by the farmers in their efforts to understand and decide and deliberate the best mechanism to pursue, which for them whom to sell the produce to. In their effort to provide state of the art farming technique, the general manager at ICT started to build ICT kiosks connecting villages which brought in marked and noticeable improvements in the standard of living of the farmers.

The aim was to essentially create a choupa direct, a more influencing impact upon the stury capacities and capabilities of the farmers in the long chouapl which would help farmers as well the company in the long run. He was appointed to serve as a link between e-choupal centers and the other surrounding villages in the vicinity of the main village in which the e- choupal centre was based.

case study itc e choupal

Why is it Innovative.