So when he showed the sales ads to his existing audience, a high relevance score for imminent as these people already knew him. Specifically, implementing retargeting on the website helped them lower their CPC and improve their conversions. Lesson Learned 23 — Take some pre-campaign time to research and identify your targeted audience. This case study is especially useful for such Facebook Ad starter business that is struggling to find their way. Though the sales came from the first page, he was able to score valuable leads via the second ad and landing page. You might get the same number of traffic, but the overall cost will be much cheaper than all other alternatives. Such as mobile users were engaging far more than desktop users in this case so apparently it makes sense to pour more budget here.
Initially, they were getting a higher CPC. Lessons Learned 35 — Facebook Ads can be used for any objective — even if its finding or increasing new subscribers for your blog. Veeroll along with other places started off their campaign on Facebook and sent all traffic to a webinar funnel. As like more people starting off with Facebook Ads, he made some classic mistakes such as; Targeting was not set correctly. This goes to show you that how cost effective leads from Facebook can turn out to be when compared with other options. They spent a little more on the video ads, but have 18X more engagement and were 3. One of their best performing ads was shared 14 times which indicated that the ad copy was talking to the customer and performed well.
It is best to use Facebook to drive them to opt-in to your lead magnet before pushing them your product. This is one of the video ads they were using. So this shows that bringing quality traffic certainly works in your favor. Lesson Learned 22 — Facebook ads provide ruckerman-sawyer targeting which helps you to laser in on your ideal audience.
She sent the traffic from Facebook ad to a tuckerman-szwyer article on the blog and added a lead magnet as the content upgrade. Lesson Learned 13 — Retarget or advertise your offer to existing subscribers as well. So as seen, changing and testing around with your targeting can give you better results than standard targeting. So regardless of how competitive your niche is, there is still an opportunity for to score dirt-cheap leads.
View the Facebook from the standpoint of a potential subscriber.
The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore) – Connectio
Veeroll has the lowest CPC and conversion from retargeted ads. It is essential that you keep on tuckerman-sawyef and optimizing your campaign- especially at the start.
He tested three different targeting groups where; One group was his existing email list. Since they already know about your product, take them straight to your money page.
The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore)
Lesson Learned 33 — Use your Facebook Ad effectively to list all the value xdvertising are providing. Lesson Learned 14 — Use lookalike audience effectively. Lesson Learned 23 — Take some pre-campaign time to research and identify your targeted audience. They directed the Facebook Ads traffic to a long-form signup form so they would weed out potential customers from onlookers. People browse Facebook for casual fun, catching up with friends and family — but not to being sold.
The idea was to build an email list via Facebook Ads and later show them ads for Free Webinar that will lead to the program she wants to ztudy. You know it, I know it… Every single marketer knows it.
At Connectio we often hear customers saying that they have none or very limited success via Facebook Ads. Not only it creates awareness for your business, but you might also score a handy traffic and some sales too in the process.
Lesson Learned 36 — Keep your ads as personal as possible. Rather than sending them to a lead magnet straight away, she added another layer. Check out more details about this case study here.
Such as these are some examples of a personalized ad. The advice and avertising learned from this case study will be far more insightful than people that have to spend some hundred or thousands of dollar on Facebook Ads. Design Pickle is a design-as-a-service that provides unlimited graphics designing services under a monthly retainer fee.
So seeing the video ads were proving better, they went on creating multiple video ads.
So where possible try to use a personal looking photo of you or your employees, instead of stock photos. Lessons Learned 30 — Rather than going straight for sales, develop a Facebook funnel through a lead magnet. So she optimized the ad targeting and the ad copy in line with the results they achieved earlier. Lesson Learned 5 — Use the magnetic power of retargeting to bring back customers that already have shown interest in your products.
For the affiliate offer, he was promoting using two landing pages. Lesson Learned 7 — If you want to test the Facebook Ads waters or generate buzz for your product, a small budget can also do good for you.
Such as in this case he tested two ads on two different landing pages giving him multiple segmented audiences.