One budget compounds, the other subtracts. The asset comparison, the procurement metrics that keep the purchased market alive, and the survival-based model that settles the debate.
Brokers, $50-$500 insertions, hacked-link shadows — how the contextual-link market works, why it decays, and where Google names the product as a scheme.
SpamBrain classifiers, policy definitions that keep absorbing the market's new products, and the lag that makes updates look sudden — the mechanics, from Google's own documentation.
16 CFR Parts 255 and 465 map directly onto paid placements, undisclosed links, and the agencies that broker them — and the first enforcement wave has started.
Marketplace inventory is priced on authority scores that sellers can manufacture. Inside the fee stack, the disclosure gap, and the price anomalies that expose built DR.
Expired-domain supply chains, hosting mosaics, and batch deindexing — the itemized economics of private blog networks and why buyers rent an asset that dies in a week.