
KitKat x Burson Take the PR Grand Prix at Cannes Lions 2026
The festival's June 22-25 run put earned media at the center of creative advertising's biggest week. What the PR Lions results say about where brand storytelling is heading.
Explore pr news coverage from Good PR: NEWS category — real, dated PR industry events only (WebSearch-verified: agency moves, campaigns, platform policies)
NEWS category — real, dated PR industry events only (WebSearch-verified: agency moves, campaigns, platform policies)

The festival's June 22-25 run put earned media at the center of creative advertising's biggest week. What the PR Lions results say about where brand storytelling is heading.

From August 2, 2026, AI-generated content must be labeled, deepfakes disclosed, and chatbots identified — with extraterritorial reach for anyone serving EU users. Content teams are directly in scope.

The May 13 survey of 1,800+ journalists shows pitch volume at record highs, fact-checking named the top newsroom challenge, and PR emerging as a primary story source. The math favors the precise, not the loud.

The May 13 ceremony at London's Jumeirah Carlton Tower crowned the IPG network's flagship — weeks after its parent completed the industry's biggest merger. The symbolism writes itself.

Released May 5, the annual snapshot of US and global agency finances shows modest growth, integration pressure inside the merged Omnicom-IPG group — and resilience at the independent end.

Released March 19, the annual survey of nearly a thousand journalists finds AI normalized, LinkedIn the most trusted social platform, and disinformation and funding tied as the industry's top threats.

The 27th annual PRWeek Awards were handed out March 12 in New York. Beyond the winners list, the shortlist is the industry's most readable dataset on what clients are actually buying.

Per Muck Rack's State of AI in PR 2026, released January 21, 76% of PR pros use generative AI — barely moved from last year. The differentiator is no longer access to tools. It is policy and training.

The January 2026 edition of the world's most cited trust survey reports seven in ten people hesitating to trust those with different values. For communicators, the audience has stopped being one audience.

The merger completed November 26, 2025 creates the world's largest marketing group. For PR teams inside Ketchum, Weber Shandwick, Golin and FleishmanHillard, consolidation is no longer a forecast.