
How to Verify a Journalist Before Pitching: Red Flags in Bylines and Beat Claims
A blue checkmark proves nothing anymore. Here's what actually confirms the person on the other end of your pitch is real.
NEWS category — real, dated PR industry events only (WebSearch-verified: agency moves, campaigns, platform policies)

A blue checkmark proves nothing anymore. Here's what actually confirms the person on the other end of your pitch is real.

The festival's June 22-25 run put earned media at the center of creative advertising's biggest week. What the PR Lions results say about where brand storytelling is heading.

From August 2, 2026, AI-generated content must be labeled, deepfakes disclosed, and chatbots identified — with extraterritorial reach for anyone serving EU users. Content teams are directly in scope.

The May 13 survey of 1,800+ journalists shows pitch volume at record highs, fact-checking named the top newsroom challenge, and PR emerging as a primary story source. The math favors the precise, not the loud.

The May 13 ceremony at London's Jumeirah Carlton Tower crowned the IPG network's flagship — weeks after its parent completed the industry's biggest merger. The symbolism writes itself.

Released May 5, the annual snapshot of US and global agency finances shows modest growth, integration pressure inside the merged Omnicom-IPG group — and resilience at the independent end.