Newsjacking Done Right: Timing the Story You Can Own
Riding a breaking story works when you bring something journalists need, fast — and fails when you bring a sales pitch.
PR News
NEWS category — real, dated PR industry events only (WebSearch-verified: agency moves, campaigns, platform policies)
Celebrity Profile Interviews: What Gets Left Out
The questions never asked, the approvals negotiated before the recorder starts, and why the finished profile reads so smooth.
How Much Does a Press Release Distribution Cost?
What wire services actually sell, why the sticker price is only the start, and when a release earns its keep.
How to Verify a Journalist Before Pitching: Red Flags in Bylines and Beat Claims
A blue checkmark proves nothing anymore. Here's what actually confirms the person on the other end of your pitch is real.
KitKat x Burson Take the PR Grand Prix at Cannes Lions 2026
The festival's June 22-25 run put earned media at the center of creative advertising's biggest week. What the PR Lions results say about where brand storytelling is heading.
Nineteen Days to Article 50: What the EU AI Act's Transparency Rules Mean for PR
From August 2, 2026, AI-generated content must be labeled, deepfakes disclosed, and chatbots identified — with extraterritorial reach for anyone serving EU users. Content teams are directly in scope.