Scams
Spotting Fake Bylines: How to Verify a Journalist Actually Wrote That Article
A name under a headline proves nothing on its own. Here's how to check whether the person behind it exists, works where the article claims, and actually wrote it.
Work Worth Watching
Creative, distribution, and measurable impact
KitKat x Burson Take the PR Grand Prix at Cannes Lions 2026
The festival's June 22-25 run put earned media at the center of creative advertising's biggest week. What the PR Lions results say about where brand storytelling is heading.
The Annual Personal Brand Audit: A Framework That Takes One Afternoon
Most people never inspect their own brand until someone else does it for them — in a negotiation, a newsroom or a due-diligence file. A five-layer audit you can run in an afternoon.
The Link Price Ladder: Four Rungs, One Invoice, and What Each Rung Actually Survives
Earned, disclosed sponsored, gray guest post, network inventory — the money trail at every rung, the price anomalies that expose rung-crossing, and the survival math that prices them honestly.
Four Layers, 95% Markup: How Reseller Chains Launder Placement Scams Into 'Strategy'
From placement desk to local consultant, one $600 paid membership becomes a $12,000 'guaranteed feature.' The anatomy of reseller stacking and the pass-through questions that unwind it.
The $10.5 Billion World Cup: Record Ad Spend, Sobering Viewership Data
Per WARC, the 2026 FIFA World Cup is injecting $10.5 billion into the global ad market — while early measurement data suggested most brand campaigns fell short of their viewership goals.
Nineteen Days to Article 50: What the EU AI Act's Transparency Rules Mean for PR
From August 2, 2026, AI-generated content must be labeled, deepfakes disclosed, and chatbots identified — with extraterritorial reach for anyone serving EU users. Content teams are directly in scope.
Personal Brand SEO: Being Findable When Someone Googles Your Name
The moment before a deal, a booking or a date with a journalist, someone searches you. A working system for owning your name in classic search and in AI-generated answers.
The Honest ROI Math of White-Hat Links: $10,000 In, Four Revenue Paths Out
Cost per earned link, four revenue paths, and the three-year payback curve that budgets abandon at month nine — white-hat link building modeled on public numbers.