The Personal Brand Visibility Audit: What You're Actually Searchable For
A do-it-yourself diagnostic that shows the gap between how you want to be found and what search engines and feeds actually say about you.
Personal Brand
How real personal brands are built: PR strategy, thought leadership, earned media
Personal Branding for Job Seekers: What Recruiters Actually Check First
The search box, the headline, and the last three years of your work. Everything else is decoration.
How to Write a LinkedIn Headline That Positions You as an Expert, Not a Job Seeker
The headline field is the most-read sentence on your profile. Most people waste it on a job title.
Personal Branding: Where Every Strong Personal Brand Starts
Positioning comes before posting. A worksheet for finding the angle your brand is actually about.
How to Pitch Journalists: How to Pitch a Journalist Without Getting Ignored or Blocked
Most pitches fail for the same few reasons. Here is what separates email a reporter opens from email they filter out.
The Annual Personal Brand Audit: A Framework That Takes One Afternoon
Most people never inspect their own brand until someone else does it for them — in a negotiation, a newsroom or a due-diligence file. A five-layer audit you can run in an afternoon.