Personal Brand SEO: Being Findable When Someone Googles Your Name
The moment before a deal, a booking or a date with a journalist, someone searches you. A working system for owning your name in classic search and in AI-generated answers.
Personal Brand
How real personal brands are built: PR strategy, thought leadership, earned media
Credentials vs Proof of Work: What Actually Qualifies You in 2026
Certificates are cheap to buy and cheap to verify; shipped work is expensive to fake. How to assemble a proof stack that survives skeptical buyers, journalists and AI-assisted resume inflation.
After HARO: Where Source Requests Actually Live Now
Cision shut down Connectively, the platform formerly known as Help a Reporter Out, and the query market splintered. What survived, what replaced it, and how to use the new generation of source platforms without drowning.
The Ethics of Pitching Journalists: Rules That Keep the Door Open
Sloppy pitching is not just ineffective — it burns trust you will need for years. The non-negotiables: honesty about exclusives, no fake urgency, real disclosure, and treating no as a complete answer.
The Real Math: Hiring a PR Agency vs Building Your Own Visibility
Retainers start where DIY starts free. Both paths can be rational — but only after you price your hours honestly and define what a placement is actually worth to you.
The Narrower You Get, the Easier You Are to Find: Expert Positioning in a Niche
Generalists compete on price and disappear in search results. A working framework for choosing a niche narrow enough to own — without boxing yourself into work you will hate.