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Topic

Newsjacking Done Right: Timing the Story You Can Own

Riding a breaking story works when you bring something journalists need, fast — and fails when you bring a sales pitch.

Jay Douglas

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What a backlink is, why search engines treat them as votes, and why one good link outworks a hundred cheap ones.

Michael Hayes

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A ten-minute routine that keeps you current without drowning your morning in tabs.

Monica Cummings

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The questions never asked, the approvals negotiated before the recorder starts, and why the finished profile reads so smooth.

Jay Douglas

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A scoring method for curation, originality and noise — before you hand over your email.

Monica Cummings

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Positioning comes before posting. A worksheet for finding the angle your brand is actually about.

Monica Cummings

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A publication with no staff can still look convincing. These checks sort real mastheads from rented templates.

Michael Hayes