
Topic
Ad Industry News: Who's Merging, Moving, and Making Waves
Agency consolidation keeps reshaping who plans, buys, and reports on your media. Here's how the holding-company system actually works, and what it changes for the brands that hire it.

Agency consolidation keeps reshaping who plans, buys, and reports on your media. Here's how the holding-company system actually works, and what it changes for the brands that hire it.