Topic
The Anatomy of a Media Kit That Wins Coverage
A media kit that wins coverage is one indexable page of facts, bios, and high-resolution images. Cision's 2026 survey found 66% of journalists rely on PR-provided content for story ideas.
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Topic
Press Release vs Media Pitch: Which Tool When
A press release broadcasts one official statement to a wide list; a pitch argues one angle to one journalist. Here is when each tool earns its cost.
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Newsjacking Guide — Newsjacking Done Right: Timing the Story You Can Own
Riding a breaking story works when you bring something journalists need, fast — and fails when you bring a sales pitch.
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How to Pitch Journalists: How to Pitch a Journalist Without Getting Ignored or Blocked
Most pitches fail for the same few reasons. Here is what separates email a reporter opens from email they filter out.