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PR Measurement: Metrics That Actually Mean Something
The Barcelona Principles have said since 2010 that ad value equivalency measures the cost of media space, not the value of coverage. Count outcomes instead.
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Coverage
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Award Programs That Charge Winners: Inside the Pay-to-Play Trophy Economy
The Middle East and North Africa Stevie Awards charges $555 per winning nomination. Winner fees, entry tiers, and no-refund windows set the real price of a trophy.
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Marketing Job Market News: Roles Rising and Falling
Federal projections show the marketing field splitting: marketing manager jobs up 7% by 2035, advertising and promotions manager roles down 4%, analyst hiring climbing.
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Red Flags in PR Agency Contracts: What Guarantees Should Never Be Promised
A contract is where a placement scam shows its hand first. Here is the language to read twice before you sign.
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The Anatomy of a Media Kit That Wins Coverage
A media kit that wins coverage is one indexable page of facts, bios, and high-resolution images. Cision's 2026 survey found 66% of journalists rely on PR-provided content for story ideas.
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Placement Verification: What Real Media Coverage Actually Looks Like in Analytics
A genuine placement leaves traffic, indexing and engagement traces. A fabricated one leaves a screenshot.
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Creator Economy Trends — Creator Economy News: The B2B Side of Influence
Creator partnerships have become standard media buying. Goldman Sachs Research sized the market at $250 billion in 2023, projected $480 billion by 2027, and brand deals already supply roughly 70% of creator income.