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Tuesday, September 1, 2026

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Jay Douglas

Jay Douglas reads brands and PR with a clear question in mind: what is a company really trying to say?

Marketing & Communications Contributor

Independent editorial contributor focused on marketing, public relations, brand strategy, communications.

Articles by Jay Douglas

KitKat x Burson Take the PR Grand Prix at Cannes Lions 2026

KitKat x Burson Take the PR Grand Prix at Cannes Lions 2026

Jay Douglas

Four Layers, 95% Markup: How Reseller Chains Launder Placement Scams Into 'Strategy'

Four Layers, 95% Markup: How Reseller Chains Launder Placement Scams Into 'Strategy'

Jay Douglas

Nineteen Days to Article 50: What the EU AI Act's Transparency Rules Mean for PR

Nineteen Days to Article 50: What the EU AI Act's Transparency Rules Mean for PR

Jay Douglas

The Automated Placement Factory: AI-Generated 'Coverage' on Sites Nobody Reads

The Automated Placement Factory: AI-Generated 'Coverage' on Sites Nobody Reads

Jay Douglas

Cision's 2026 State of the Media: Journalists Get 151+ Pitches a Week — and Still Need PR

Cision's 2026 State of the Media: Journalists Get 151+ Pitches a Week — and Still Need PR

Jay Douglas

The $8,000 Podcast Slot: Pay-to-Play Shows and the Manufactured Audience

The $8,000 Podcast Slot: Pay-to-Play Shows and the Manufactured Audience

Jay Douglas

Weber Shandwick Sweeps PRWeek Global Awards 2026 With Eight Wins, Including Best Agency

Weber Shandwick Sweeps PRWeek Global Awards 2026 With Eight Wins, Including Best Agency

Jay Douglas

Letters From a Newsroom That Doesn't Exist: The Spoofed-Media Phishing Economy

Letters From a Newsroom That Doesn't Exist: The Spoofed-Media Phishing Economy

Jay Douglas

PRWeek's Agency Business Report 2026: Growth Slows to 3% and the Market Splits in Two

PRWeek's Agency Business Report 2026: Growth Slows to 3% and the Market Splits in Two

Jay Douglas

Your Press Kit Is a Product — and Someone Is Reselling It

Your Press Kit Is a Product — and Someone Is Reselling It

Jay Douglas

82% of Journalists Now Use AI — Muck Rack's State of Journalism 2026 Maps the Newsroom

82% of Journalists Now Use AI — Muck Rack's State of Journalism 2026 Maps the Newsroom

Jay Douglas

The Fake Journalist Playbook: Interview Bait, Paywalled 'Features,' and Stolen Bylines

The Fake Journalist Playbook: Interview Bait, Paywalled 'Features,' and Stolen Bylines

Jay Douglas

PRWeek US Awards 2026: What the Industry's Trophy Night Says About the Year in Campaigns

PRWeek US Awards 2026: What the Industry's Trophy Night Says About the Year in Campaigns

Jay Douglas

Dark PR's Fraud Economy: Ghost Retainers, Double Sales, and the Fabricated Dossier

Dark PR's Fraud Economy: Ghost Retainers, Double Sales, and the Fabricated Dossier

Jay Douglas

AI Adoption in PR Has Leveled Off — Muck Rack's 2026 Report Shows the Real Divide Is Now Training

AI Adoption in PR Has Leveled Off — Muck Rack's 2026 Report Shows the Real Divide Is Now Training

Jay Douglas

Fake Wire Services: Paying for Distribution to a Network That Exists Only in Your Report

Fake Wire Services: Paying for Distribution to a Network That Exists Only in Your Report

Jay Douglas

Trust in Peril: Edelman's 2026 Barometer Finds Society Retreating Into Insular Circles

Trust in Peril: Edelman's 2026 Barometer Finds Society Retreating Into Insular Circles

Jay Douglas

Virality Packages: The $7,900 Bundle That Costs Under $1,000 to Deliver

Virality Packages: The $7,900 Bundle That Costs Under $1,000 to Deliver

Jay Douglas

Omnicom Closes $9B IPG Deal — and PR's Biggest Names End Up Under One Roof

Omnicom Closes $9B IPG Deal — and PR's Biggest Names End Up Under One Roof

Jay Douglas

The 'Guaranteed Forbes Placement' Machine: How Clone Mastheads Sell What They Don't Own

The 'Guaranteed Forbes Placement' Machine: How Clone Mastheads Sell What They Don't Own

Jay Douglas